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Monday, May 27, 2024

Ducati opens showroom in Cairns

AFTER three years of waiting, Cairns motorcycle enthusiasts will be able to view, shop and ride some of the most prestigious products in the industry with a new Ducati showroom now open.

Ducati Cairns was officially opened last Friday and is operated by Cairns Cars, a deal they were able to strike since the dealership sells Audi, the sister company to Ducati.

With the nearest Ducati dealership being over 1300km away in Maroochydore, Far Northern enthusiasts will no longer have to take a flight to shop or have their Ducati serviced.

The 200sqm showroom features a complete range of Ducati bikes from the adventurous Dessert X to the sporty Panigale V4S, as well as the latest range of Ducati apparel and accessories.

Owner of Cairns Cars and Ducati Cairns Alan Ren said Ducati owners from across the nation will now flock to Cairns to experience the amazing roads, now they have a Ducati hub in the region.

“From the Kuranda and Gillies range to the Daintree we have some of the best roads in Australia for riding,” Mr Ren said.

“Cars are a need but a Ducati motorbike is a want, it’s something people aspire to own and I look forward to showcasing our range of motorcycles to the Cairns community.

“As the Audi dealer in Cairns, I was presented with this opportunity three years ago to open a Ducati showroom.

“I thought that’s interesting, it’s a prestige brand, and it aligns with the values of all my other car brands so it was a match made in heaven.”

Present at the recent opening were Ducati aficionados, performance dancers, fine catering and a ribbon-cutting ceremony conducted by the Ducati Australia and New Zealand managing director Sergi Canovas.

Mr Canovas said he was extremely excited to have the newest Ducati location opened in Cairns.

“This gives a chance for Ducati enthusiasts to experience the brand as it is,” he said.

“The Ducati brand is defined by our core values which are style, sophistication and performance – so anything we do with the bikes or anything we do with the brand has to have these key values included.

“For example, if you look at this dealership it is very stylish and shows the brand, it shows performance bikes but the performance of the team running the showroom and servicing is very important also, and I believe we have one of the best teams in town.

“Then with sophistication not only is our brand an example of fine quality and craftsmanship but on the dealership level we want to also provide this sophistication on the client experience.”

Ducati Cairns is located at 325 Mulgrave Road, next to Cairns Cars.

Keep up with the latest news in Cairns and the Far North, and check out some of our top stories this week: Housing incentives welcomed and Boost to sports participation and cultivation.

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