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Saturday, June 22, 2024
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Tourism to ramp up in Douglas

TOURISM operators in Far North Queensland are ramping up marketing to national and international travel agencies and tour companies as the Captain Cook Highway reopens.

Better known as the “Great Barrier Reef Drive”, the Captain Cook Highway provides critical road access to tourism magnets like Port Douglas, the Daintree and Cape Tribulation.

Tourism Port Douglas Daintree CEO Glen Hingley said the announcement of the highway’s clearing was a gamechanger for Queensland’s jewel in the tourism crown.

“Some of Australia’s biggest travel companies kickstart their marketing campaigns next week so this is perfect timing for us,” Mr Hingley said.

“We’ve already seen major airlines offering discount fares to Cairns Airport and we expect other major airlines will follow suit and include Port Douglas in their flight deals very soon.”

Tourism makes up more than 80 percent of the Douglas Shire economy, injecting more than $611 million dollars every year and creating around 2600 jobs. Nearly every business in the region relies on the visitor dollar.

Douglas Shire Mayor Michael Kerr also welcomed a recent announcement by Prime Minister Anthony Albanese and Queensland Premier Steven Miles in Cairns pledging $24.25 million towards a Tourism Recovery and Resilience Program.

“These grants will be available to operators who’ve been cut off or heavily affected by extreme weather and will assist in rebuilding businesses, keeping staff employed and installing stronger and more resilient infrastructure,” Mayor Kerr said.

“Our key focus now is getting businesses north of the Daintree River and south of Cape Tribulation back on their feet as soon as possible.

“There’s a long road to recovery ahead and we’ll continue to lobby both State and Federal Governments and agencies to receive the help required to rebuild our homes and region.”

This announcement will also fund a tourism and events marketing campaign to attract more visitors to the region.

Keep up with the latest news in Cairns and the Far North, and check out some of our top stories this week: Officers offer helping hand and Clues to mental health in social media.

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